Thursday, May 11, from 2 to 5 p.m. residents and visitors are invited to Mason for a Chocolate Walk through downtown. The Mason Downtown Development Authority is putting on the event to bring attention to the unique businesses and opportunities that exist all within a short walking distance in the downtown area.
Walkers will start at Mason City Hall, receive a map and a chocolate-collecting bag, and start the trek through downtown. With 37 stops along the way, walkers will consume and take home a variety of chocolate treats, as well as special gifts and offers from the participating businesses.
“(This may) give them a reason to come back to Mason,” said Jamie Robinson, chair of the Mason DDA.
As owner of a couple Mason favorites, Bestsellers Books and Coffee Co. and the Vault Delicatessen, Robinson knows the great potential the downtown has for attracting newcomers. A chocolate walk through some of Mason’s finest businesses combined with a special gift or discount for products is a sure to bring visiting walkers back to the historic town, according to Robinson.
The idea of the chocolate walk came from one such event held in Old Town Lansing. Robinson and others saw the kind of crowds and enthusiasm the Old Town chocolate walk brought to one historic district, and brought the idea back to Mason.
“Chocolate is appealing to a vast majority of people,” said Robinson.
Walkers will be fortunate to have a variety of finely made chocolates from Hanover’s Michigan Mints, Fabiano’s Candies, and more. Although chocolate will be the primary treat for the event, walkers can look forward to a number of other delicious delights as well.
Attendees will also have the opportunity to view new spaces in the Mason downtown. One stop along the chocolate trail will be the new Dart Bank building, in which walkers will get a tour of the lobby area. Another highly anticipated stop will be the Michigan Barn Salvage, where walkers will get a sneak peak at the new business.
Tickets to the Mason Chocolate Walk are $25 with advance order and $30 on the day of the event. Readers can buy tickets online at the Mason DDA website, or buy tickets at Bestsellers Books and Coffee Co, or purchase tickets at Mason City Hall the day of the event.
For more event information readers can visit masondda.com.