Charlotte unveils new community brand
The billboards unveiled on State Street Tuesday, April 24 are just the first step for Charlotte’s new community brand. Developed over the course of the past two years through a collaborative effort between CanDo! and CharlotteRising — with input from a number of other community leaders and organizations — the brand was designed by Redhead Design Studio of Lansing to be utilized in promoting all facets of the Charlotte community. “It’s really an exciting moment in the history of Charlotte,” said Dillon Rush, executive director of CharlotteRising, during the Tuesday unveiling. “We may not recognize it right now, but...
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