Christine Terpening
Contributing Writer

(Photo by Christine Terpening – Sitting in the chair is Veronika Brown and standing is Yili Jin, owner of Call of Beauty.)


Charlotte is now the center of a new hair salon that has a client radius of 100 miles. Who would drive two hours for a stylist? Many, according to the owner. Call of Beauty Hair Studio owner, Yili Jin, says that her secret is being a full-service salon.
Jin’s specialty, being a full-service salon, not only provides haircuts, but you can get the whole shebang when you hop in her styling chair– a full consultation, head massage, hair wash, cut, blow dry and style. Men, women and children are all in the line-up for new hairdos. Brow and facial waxing are also available services. Jin has been a stylist since 2002 and is a Redken and Goldwell certified color and hair design specialist.
Call of Beauty is located at 135 S. Cochran, in the back entrance of the building owned by John Forte of What’s Your Forte in downtown Charlotte. Jin moved her established salon from East Lansing to Charlotte for a more ideal salon location. Previously, the business was in a “co-op” style building where there were numerous salons. Jin stated, “I was looking for a good place to relocate and this was cosmetology ready with minimum investment.” Jin was happy to find a location where she did not have to do extensive plumbing and remodeling before serving clients. She now enjoys a spacious 800 square foot salon that accommodates four styling chairs.
Speaking to her styling talents, Jin’s clients travel from East Lansing to Charlotte for her services. “I have very good reviews,” said Jin, “They will come from two hours driving distance.” Her circle extends 100 miles for an appointment at Call of Beauty.
At the moment, Jin does not accept walk-ins for the simple reason that her appointment book is full. However, she is in process of hiring up to four additional full-service stylists to cater to walk-ins. “I think I do cater to a diverse clientele.” Jin explained that all people have different kinds of hair types from curly to straight and thick to super fine and she is skilled in the various hair types. “People fear going somewhere new,” Jin explained, “What I want the community to know is that I’m a new salon with good integrity. You will not walk out with a disaster.” She ensures, “Every single client knows that they are getting, from start to finish, quality, guaranteed work.”
“I really care about what I do. I hear a lot of horror stories,” says Jin. Those horror stories don’t happen at Call of Beauty, according to the owner. She asks her clients many questions, such as ‘How was your last cut?’ or ‘Do you want something new?’ Jin looks at pictures with her clients and builds relationships with them. With her new hires she plans to build a team of equal, guaranteed quality.
Call of Beauty’s hours are Tuesday, Wednesday and Friday from 10 a.m. – 7 p.m. and Saturday 10 a.m. – 4 p.m. Jin calls Thursday “Surgery Day.” That is a day she leaves open for more difficult or specialty services that are more time consuming. The studio is closed on Sunday and Monday. As stylists are hired, the hours may change. You can book appointments on any of her social media sites or by visiting and by telephone at (517)775-8628.