There is something to be said for offering quality products and service. It’s a simple formula for success that, unfortunately, not all businesses follow. Greg and Karen Saltzman, owners of Whitetail Farms Farm Fresh Market have made that simple philosophy the backbone of their business. In the 18 months they have been open in Olivet, that philosophy has paid tremendous dividends.
Known throughout mid-Michigan for its fresh, hand-carved meats, Whitetail Farms has seen its reputation grow in the past year. So much so, Greg and Karen are looking to expand their fresh meat service case in 2017.
“We’re going to be adding a lot more variety,” Karen said.
It’s hard to imagine Whitetail Farms could expand on its vast variety of fresh meat. The market already features an assortment of USDA Choice beef, pork, chicken, smoked meats, sausages and fresh ground burger. In addition to the expansion of its fresh meat, Whitetail Farms is adding a line of prepared hot food and expanding its deli.
Greg said he would also like to offer catering services by spring of 2017. He already offers special order pulled pork, smoked brisket, smoked turkey and meat and cheese deli trays.
Greg said the Christmas season proved to be very successful for Whitetail Farms’ selection of special order meats. Of course, the community support has been exceptional since the Saltzmans opened their business in the spring of 2015.
“It’s been so much better than we ever anticipated,” Greg said of the community’s response to his 20-year dream. “Without the tremendous support of our community, Whitetail Farms wouldn’t be here. We really appreciate all of the support.”
In addition to its selection of meats, Whitetail Farms offers a number of grocery items — soft drinks, beer and wine, snacks, fresh produce and seasonings.
The market, located at 4506 W. Butterfield Highway in Olivet is open Monday through Saturday from 8 a.m. to 7 p.m. and Sunday from 10 a.m. to 6 p.m.