The Chamber of Commerce has teamed-up with CanDo!, Courthouse Square and the City of Charlotte to re-imagine a broader, more regional future of the “Celebrate Charlotte” festival.

“What began as a small gathering of locals at Bennett Park has grown into one of the largest events in the community,” said Tyler Pray, president of the Chamber of Commerce Board. “It’s time to appeal throughout mid-Michigan and offer a large-scale festival that celebrates the core family values and small town successes that define our community.”

The festival is being renamed Charlotte Celebrates!

“The action-oriented name may not sound much different, but it lends itself perfectly to our city’s revitalization and its new brand,” Pray said.

The Chamber Board, as well as its festival planning committee participated in the development of the new regional branding system for Charlotte that will be unveiled Tuesday, April 24, on the billboards located across from the Charlotte Performing Arts Center.

Charlotte Celebrates! will be the first major event to embrace these exciting new developments.

“We wish to express a great deal of thanks to the CanDo! Marketing Advisory Committee,” says Courtney Anderson, the Chamber’s executive director. “They spent more than a year hosting study groups and brainstorming with creative professionals to re-create our community brand. In doing so, they reached out to our festival planning committee and our board to help us implement these new developments in relation to the changes we wanted to make with the festival.”

The Father’s Day holiday is a significant weekend in Charlotte, which hosts multiple events throughout the community traditionally centered on “Celebrate Charlotte.”  The Chamber will continue the tradition of holding the festival on this weekend and incorporate a broad range of activities focused on celebrating family.

Charlotte Celebrates! is Thursday, June 14, through Sunday, June 17 this year. Many of the same, familiar events will take place downtown, including Touch-A-Truck and Savor Charlotte, on Thursday from 5 to 8 p.m.  Friday from 6 to 9 p.m., downtown streets will close for a cruise-in car show and exciting new motorcycle performance, followed by Windwalker Underground Gallery’s famous open-mic night at Beach Market to kick of Brews and Blues. Friday will also include “Arts Night Out,” hosted by the Greater Lansing Arts Council and CharlotteRising. A variety of activities Saturday will be on the Courthouse lawn and a concert at Beach Market during Brews and Blues will feature the band “Be Kind Rewind.”

The Chamber is still developing sponsorship opportunities for these large-scale events.

“This is the festival’s 20th year and the planning committee is working hard to continue the excellence of two decades of family fun in Charlotte,” Anderson said. “I am thankful for all of the help form our board, ambassadors, Courthouse square, and the many volunteers who make this event possible.”

More information will be available on the Chamber’s social media outlets and on the website at  Look for a published order of events in the County Journal closer to the event.

Article submitted by the Charlotte Chamber of